Renaissance Dhaka Gulshan Hotel has announced the appointment of Sabrina Mridha Razani as its new Director of Marketing, marking a strategic move aimed at strengthening brand positioning and enhancing guest engagement.
A seasoned hospitality professional, Sabrina brings more than 14 years of experience in customer experience, public relations, and integrated marketing communications. She is widely recognized for her leadership and innovative approach to brand development, with a track record of delivering impactful marketing strategies tailored to modern, experience-driven audiences.
Prior to joining Renaissance Dhaka Gulshan, she served as Head of Marketing & Communication at Amari Dhaka. During her tenure, she led several high-impact initiatives, including experiential dining campaigns, guest engagement programs, and strategic partnerships, contributing to a 75 percent increase in digital engagement and strengthening the hotel’s position within the global Onyx portfolio.
Sabrina also previously held key roles at The Westin Dhaka, where she developed expertise in brand reputation management and guest experience strategies. Throughout her career, she has successfully built strategic alliances with leading banks, telecom operators, and lifestyle brands, securing sponsorships exceeding USD 15,000.
Her contributions to the industry have earned her multiple accolades, including “Inspiring Women Leader 2021,” “Progressive Women Leader,” and “Inspiring Female Professional,” reflecting her commitment to excellence and women’s empowerment in the workplace.
During the COVID-19 pandemic, Sabrina played a pivotal role in implementing effective communication and safety strategies that helped maintain guest confidence and operational stability.
Academically, she holds an MBA in Marketing with high distinction, as well as a B.Sc. in Electrical and Electronic Engineering. She has also completed specialized training in customer experience, digital marketing, and crisis communication.
With her appointment, Renaissance Dhaka Gulshan Hotel is expected to further strengthen its marketing direction and deliver enhanced guest-centric experiences in the competitive hospitality sector.