Maintaining Quality While Adopting Value-Driven Promotions

In today’s fast-evolving market, where competition is both dynamic and intense, special promotions have become essential for enhancing guest engagement. Walid Shamim, Director of Sales at Renaissance Dhaka Gulshan Hotel, has observed a shift in consumer behavior, noting that value-driven offers, like “Buy One Get One” or “Buy 2 Get 1 Free,” are particularly appealing to modern guests.

While Walid Shamim and his team appreciate the increased foot traffic these promotions generate, they remain steadfast in upholding the brand’s reputation for quality. “At Renaissance Dhaka Gulshan Hotel, we recognize that even in a value-focused market, our top priority is delivering a premium guest experience at every interaction,” he explains. “Quality is at the core of everything we do. While it may sometimes limit creative flexibility, it serves as a crucial safeguard, ensuring that our marketing efforts always reflect our standards.”

Tourism has been a significant contributor to the country’s economic growth, driving regional development and industrialization. The sector not only creates jobs but also boosts remittances, solidifying its role as a key player in both local and global economies. Walid Shamim stresses the importance of balancing attractive promotions with the maintenance of luxury standards. “We are committed to offering deals that attract guests, but never at the cost of the service excellence they expect,” he says. “Our aim is to create experiences that seamlessly blend value with quality.”

As foreign visitors begin to return, there is a sense of optimism, signaling that the industry is on the path to recovery. Walid Shamim is confident in the hotel’s ability to adapt to changing consumer preferences without compromising its dedication to excellence. “With a positive outlook for the future and an unwavering commitment to quality, we are prepared to deliver exceptional experiences,” he concludes. For him, the revival of the tourism sector is not just a hopeful possibility but an impending reality, and Renaissance Dhaka Gulshan Hotel is ready to lead the way.

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